In China zipper industry, only having good and stable zipper quality can enterprises have advantage in the fiercely competitive market. Only often keeping thinking and doing on improving the quality of the zipper can the enterprises win customers support and trust. These ways let enterprises develop faster and better. Excellent quality is the most important thing to the product of a enterprise. The enterprise which owns certain scale, on the one hand, is mostly because of its stable and good quality zipper, and this is much attractive to customers. On the other hand, enterprise pays much attention to the production processes and technology or even to every link, or has some other advantages which other manufacturers do not have, so it will also attract more customers. Good products must be made with many different steps strictly. However, as industrial products, there is a product standard. In order to make good products and sell actively in the market, the zipper industry must have a standard related to the zipper production. Standard is just like a law to regulate the market economy. It is the basis to measure whether it is a good product or not. It is a way to help enterprise improve its product competitiveness and lead to the products go to the international market.
In fact, China zipper
industry has been working on using a variety of ways to guide and help enterprises improve their product quality, create brands in the field of zipper. For example, giving evaluation to the China's top ten brands zipper to promote enterprises’ positivity on buliding their brands; organizing main zipper enterprises, experts and relevant departments to develop and implement the standard of metal zipper, nylon zipper and resin zipper which is from the People's Republic of China Industry Standard, then help to improve the product quality and market competitiveness. Local zipper associations also try actively to give some ideas to improve product quality. For example: organizing the training to raise zipper professionals and improve the professional technology of making zipper; organizing experts to create new local zipper standard, set up product quality inspection center and promote the product quality from different aspects, etc. These measures, to a great extent, will enhance the overall product quality and the market competitiveness in the China zipper industry.