Exporting is the mainly selling way to the zippers in Yiwu. The overall situation is complex this year, companys are facing much more pressure. According to some data regarding to Yiwu zipper industry, the sales reached 2.38 billion yuan in the first half of the year. Although 0.7% more than the same period last year, compared with the increasing speed of 5.6% in the previous year, the increasing speed of the sales was very low. It also reflected that the development of the zipper
industry was not optimistic. So in the face of the market pressure, Yiwu zipper industry has made some changes to promote the sales. First, the product quality is very different, standard testing plays an important roll in controling the product quality. Second, the competition of the price is not as fierce as before, most purchasers would like to let the supplier test the zippers first, and purchase the zippers later. Third, the marketing method is gradually changing, some good zipper companys sell much better. Fourth, a new generation involved in the company’s management, it gives a positive effect on the development of the innovation of a company.