is presented to the user is more of a delicate, gorgeous, light, stable, is a popular and fashion elements, the tension in the cultural level become the zipper brand appeal and influence, will leave a good impression in the
consumer mind, give new vitality and imagination. Zipper zipper application today far beyond people's imagination, and can not be replaced in quite a long period of time. In the clothing, bags, shoes, sports equipment and other related industries, driven by the rise of waterproof and medical, and other emerging applications, demand for zipper market increased year by year. At the same time, the improvement of people's living standard also, accelerate the zipper market demand structure tilt to the high-end market, so enterprises must through the zipper, accelerate the pace of technological innovation, and strive to improve product quality, strengthen enterprise management, establish brand awareness, by products Brand development strategy, and strive to enter the middle and high-end market. But the zipper belongs to the traditional labor-intensive and resource consuming industries, from the macro policy and ecological requirements of the development level, influence on the survival of the enterprise industry zipper profound. Therefore more and more enterprises will look to invest in foreign markets, especially in Asia, the market is relatively backward countries and non emerging. With clothing, shoes, bags and other traditional industrial relocation, the zipper industry will go is a normal trend.