Zipper industry because of the long-term lack of core technology advantages in china, product quality is not stable, not matching with international well-known brand products, the zipper market competition becomes increasingly weak, Guangzhou Wooshi market zipper
, responsible person pointed out: with the development of the times, the traditional industry upgrading is imminent, want to a breakthrough was to think about the following points:
First, the brand development strategy.
The brand is the connotation of enterprise culture, represents a high level of industry, but also the consumer and the social public to the enterprise cognition and judgment. The sum of zipper industry with domestic manufacturing industry, the industry is experiencing the throes of transformation and upgrading, but also withstood the severe impact of the world financial crisis. As a zipper accessories has been as a supporting role, because the added value is not high, so its status and influence is often ignored by the purchaser or user, therefore, set up the zipper brand is not an easy thing.
But as the market matures, people gradually pay more attention to the materials, especially the zipper function is changing, not only play a role in the opening and closing and supporting products, become a kind of decorative clothing or related products, a kind of trend, the function and meaning of the zipper has undergone profound changes. The cultural connotation of the zipper is fully excavate and highlight.