Brand is an important evaluation standard for product quality and market value.It is an invisible competition for zipper manufacturers to participate in competition and has great potential value.Enterprises can use the value of the brand to reduce costs in the product input stage.During the sales phase of the zipper product,a brand strategy is used to increase unit price and sales volume,thereby increasing sales and total profits.This potential branding effect is a value resource that is well utilized in the course to business operations.Zipper manufacturers must strengthen quality management in order to implement brand strategy,so as to obtain greater economic benefits,but also closely related to the zipper manufacturer’s quality management level,production technology level,product science and technology content,so that the implementation of the brand strategy process.It is also a process to promote plastic zipper manufacturers to accelerate technological advancement,improve product quality,expand social awareness,and change business ideas,so as to achieve a market-oriented,quality-centered,and cost-effective process.It is a zipper manufacturing company to create the best economic benefits.