In the 40 years since the reform and opening up to the outside world,China has become a factory in the world and has been processing all over the world.This mode of making profits at a small profit has become a stumbling block to the transformation of China’s manufacturing industry.Various industries have started to call for China to create its own brand.However,the market reality tells us that the profit rate and market share of the brand zipper are much higher,and the branding strategy is the only way for the company to transform and upgrade. Chinese zipper do not have the same zipper brand gap in terms of quality,category,etc.,such as waterproof zipper,hidden zipper,special of metal zipper,etc.,but China zipper production technology is lower that other and made it competition for a long time at a disadvantage in the market. “Good zipper made from wooshi”is an important item for brand promotion of Guangzhou Wooshi zipper Co.,Ltd. The purpose is to show the outside world that China is capable of creating a good zipper,and that Wooshi is a zipper manufacture with strong sense of quality and service spirit.