33YEARS PROFESSIONAL FACTORY
ZIPPER INDUSTRY LEADER
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Varieties, quality and brand, fundamentally said should be satisfied people's needs in the process of social consumer goods, in the role of market mechanism naturally produced a gradual development cycle, product circulation is also the objective laws and phenomena. Zipper although non terminal consumer goods, but since in a zipper into China market , also experienced a increase product variety, improve product quality and create brand zippers rapid development of such a stage: from single finished zipper to zipper product innovation and diversification, function, quality evolution opened the grade of the product, and ultimately to brand to see the outcome.
The real establish brand zipper enterprises or even less than industry 1%. The traditional curing all kinds of products and downstream market diversification demand, product quality increase slowly and consumption quality rapid escalation of contrasting, brand communication and the lack of global brand competition in the market differences has become zipper industry development in the face of prominent contradictions. "three kind of character" action goal to enterprises as the main body, to innovation as the driving force, focus on the market guide, zipper industry need to actively combine "three kind of character" strategy to open transition.